Norco Bikes began as Northern Cycle Industries in 1964 – in a chicken coop.

They’ve evolved over the years. When they discover a new trail that they love, or they see an opportunity to make a ride better, they challenge themselves to figure out how to improve what they do. Sometimes, they even invent a whole new way to do it.

Their history and legacy are sacred, but the future defines the products they create.

The mountains that surround them are hard-wired into Norco Bikes’ DNA. The trails will always be the ultimate inspiration for the character and performance of every bike they build.

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