Meet the Team: James

Behind our successful website, a small team of passionate individuals are the heartbeat of eCycleDirect. We think it’s important customers know they are dealing with real people so let’s meet the team!

James Akerman eCycleDirect

James began his career working in record shops in the early nineties before moving into music sales for the UK’s biggest independent distributor. After the fun went out of the business when everyone starting downloading James set up a media and publishing company before entering the bike industry in 2012, founding British Bike Hire.  His company specialised in renting large volumes of bikes for public and corporate cycle and triathlon events.

James joined The Electric Transport Group in 2023 to run Bike Services UK, the logistics and warehouse operation whilst also supplying bikes on lease to the hospitality trade. He now oversees the day to day operation of eCycleDirect too.

A social cyclist and keen golfer James loves the outdoors and enjoys cooking.

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